UndertheHood
A character-driven animated series about a mechanic who fixes more than engines.
Watch the series
- Bullcut Studios
Crypto content that doesn’t feel like crypto marketing.
Under the Hood was created as an animated entertainment format for RFLIX — turning Web3 culture, market moments and community humor into stories people would actually want to watch.
The market provides the material.
Episodes take familiar situations from crypto and push them into absurd animated stories. Traders, founders, influencers, hype, FOMO and market chaos become the raw material for comedy.
Built for personality first.
Characters were designed around bold silhouettes, expressive faces and instantly readable personalities. Simple enough to stay consistent across episodes, but distinctive enough to become recurring faces of the RFLIX universe.
Made from inside the timeline.
The humor comes directly from Web3 culture — the language, memes, archetypes and situations the audience already knows. Instead of explaining crypto from the outside, Under the Hood speaks to people already living in it.
One universe. Endless situations.
Recurring characters and locations give the series a recognizable visual identity, while each episode can move into completely different scenarios inspired by whatever is happening in crypto.
Built for an always-moving market.
An AI-native workflow allowed us to develop characters, environments and animated sequences much faster than a traditional animation pipeline — making the format flexible enough to react to new ideas and cultural moments.
A brand behaving like entertainment.
Under the Hood turns RFLIX from a brand appearing around content into a brand creating the content itself — an ongoing animated format designed to entertain first and market second.
